If you’ve ever wanted to eat a pretzel for breakfast, you’re in luck.
Carl’s Jr. and Hardee’s have partnered with Auntie Anne’s to offer a new option for breakfast: a pretzel sandwich with egg, sausage, and cheese, the company announced Wednesday.
CKE Restaurants, which owns the two restaurant chains, is selling the new Pretzel Breakfast Sandwich for $2.99 each or for $4.69 as part of a combo meal with hash browns and a drink.
The move to expand its breakfast offerings with Auntie Anne’s comes as CKE Restaruants CEO Andy Puzder told CNBC that 45% of Hardee’s business stems from breakfast. 20% of Carl’s Jr. comes from breakfast, CNBC reported.
“Today, we’re twisting up something real tasty,” Carl’s Jr. wrote on its Twitter.
https://twitter.com/CarlsJr/status/722771934497275904/photo/1
It should be noted that the hashtag #420 included in the tweet most commonly refers to something people do that often leads to strong desires for fast food … although maybe not so early in the day.
“Our breakfast customers are in for a real treat,” Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants, said in a statement.
“We are thrilled to be partnering with Carl’s Jr. and Hardee’s on such a deliciously satisfying, yet unexpected breakfast item,” Heather Neary, president of Auntie Anne’s, added. “This partnership is a tremendous opportunity for us to delight our passionate fans in a fresh way.”