Facebook (FB) continues to push live video.
Facebook CEO Mark Zuckerberg said on Tuesday that the social network would release a developer tool that would make it easier for coders to embed Facebook’s live streaming into the apps they build.
Speaking at his company’s annual developer conference in San Francisco, Zuckerberg explained that Facebook’s live videos receive ten times as many user comments than typical clips.
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He said that live streaming is more personal than a pre-recorded video, that celebrities who have signed on to stream live videos on Facebook’s social network are getting a bigger audience on Facebook than their own television shows. To popularize Facebook’s live video and ultimately gain more users, the company released a so-called API (application program interface) that will let coders build software around Facebook’s live video service.
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In a demonstration of the new API, a drone flew on stage next to Zuckerberg while a big screen behind the CEO displayed live video of the conference that the drone was recording.
With the tool, coders would presumably be able to build similar features that incorporate live video into their own software.