• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

California Dreamin’: Cowan Upgrades Apple to Outperform

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 30, 2016, 12:57 PM ET
Photograph by Zhang Peng/Getty Images

“After about 8 months on the sidelines,” wrote Cowan analyst Timothy Arcuri Wednesday in a note to clients, “we are upgrading AAPL to Outperform and raising our target to $135. [Year over year] compares and forward estimates have bottomed.”

Welcome to the club, Timothy. In the past three weeks, a half dozen sell-side Apple (AAPL) analysts have shaken off their gloomy winter forecasts and sounded optimistic notes.

Excerpts from the ones we’ve seen:

March 10. Kulbinder Garcha, Credit Suisse: Apple supply chain better than feared. Our Asia team and our own checks suggest that builds are stabilizing at ~40-45mn units for [calendar] Q1. Given the typical overbuild that occurs at the end of the year, we believe this supports our new unit estimate of 50mn iPhones for [the quarter.] Overall, builds for 2016 are now expected to be between 210-215mn. As a result, we raise our CY16 units to 212.5 mn from 203.0 mn. Our proprietary installed base analysis shows that the installed base grew by over 35% last year to 600mn and we believe that, with growth in the installed base headed towards 715mn by the end 2017, an average replacement rate of around 30 months, and high retention rates, units could grow 9% to 232.7 mn in 2017. Outperform. $140. (March 10, 2016)

Katy Huberty, Morgan Stanley: March iPhone Demand Tracking Ahead of Expectations. Our Asia tech team led by Jasmine Lu believes supply chain inventory digestion has come to an end… Our data indicates positive Y/Y and Q/Q growth through the month of February. Growth improved in most regions as Y/Y compares begin to ease,a promising sign heading into the rest of the year when compares get even easier. Overweight. $135. (March 15)

Andrew Uerkwitz, Oppenheimer: Looking into Our Crystal Ball. Our Outperform rating on Apple reflects a strong outlook for the company’s flagship iPhone products. While overall smartphone market growth has slowed in recent years, we continue to see good opportunities for Apple to gain market share in both developed and emerging markets due to its significantly superior user experience, human-computer interface, and premium branding. We also believe Apple’s ecosystem is stronger than ever and provides increasing appeal to mobile device consumers. Additionally, we believe Apple’s substantial capital return program can offset the potential downside from slowing iPhone sales growth in the coming years. Outperform. $120. (March 18)

Amit Daryanani, RBC: Get Ready For Another Catalyst. How Much Could AAPL Up Capital Allocation In April? We believe AAPL’s current stock price creates an attractive entry point for investors to benefit from AAPL’s ability to sustain revenue and EPS growth through FY16. We believe multiple catalysts remain as the company benefits from: (1) iPhone 6 ramps; (2) iPad refresh cycle; (3) potential iTV launch or other major product lines; and (4) improvements in capital allocation policy. We believe the fundamental reality remains that AAPL’s valuation is materially sub-par to what we anticipate is its long-term revenue and EPS potential. Outperform. $130. (March 27)

Steven Milunovich, UBS. Pivotal Questions. “Good enough” alternatives tend to disrupt high-margin hardware products. We expect Apple to continue to avoid this fate due to a superior consumer brand, bending the needs curve higher, pursuing profit indirectly, and its ecosystem. The formal way to understand the ecosystem is as a platform, creating network effects that differentiate Apple from previous handset shooting stars. Apple lost to Microsoft in PCs but has achieved a better balance of product proprietariness and platform openness in mobile… We think Apple’s brand, product differentiation, and ecosystem protect it. Apple could be described as an annuity business model delivered as hits. But perhaps the best way to understand the company is as a platform in which software and services subsidize hardware sales. Buy. $120. (March 28)

Timothy Arcuri, Cowan: Upgrade To Outperform—California Dreamin’ Once Again. Street estimates finally look safe while Y/Y compares on iPhone units and overall AAPL revenue are bottoming in [calendar] Q1 and should turn flat to up as soon as [calendar] Q4 additionally fueled by less severe [currency exchange] headwinds… iPhone 7 will benefit if nothing else from the 6/6+ “echo” effect as these units enter the upgrade base, OLED in ’17 solves growth concerns and builds a bridge to new “dreamy” form factors. Upgraded to Outperform from Market Perform. Raised price target to $135 from $125. (March 30).

Below, the iPhone unit growth “trough” as charted by Sterne Agee’s Rob Cihra (Buy, $145, March 2).

Screen Shot 2016-03-30 at 11.49.46 AM

Note: Apple’s share price actually bottomed at the end of February. On March 1, after bouncing around in the $90s for six weeks, it broke $100 and has hardly slowed since.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Alphabet CEO Sundar Pichai in San Francisco, on Wednesday, June 4, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
PoliticsMarkets
Inside Google’s quiet internal war against its own anti-military activist employees
By Jim EdwardsMay 4, 2026
28 minutes ago
Google CEO Sundar Pichai
AIGoogle
Employee revolt once forced Google to back off on military contracts. But, in the wake of a new Pentagon AI contract, their leverage appears limited
By Beatrice NolanMay 4, 2026
3 hours ago
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIthe future of work
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezMay 4, 2026
4 hours ago
Meme stock GameStop pitches $56 Billion takeover of eBay
RetailRetail
Meme stock GameStop pitches $56 Billion takeover of eBay
By Cecilia D'Anastasio, Se Young Lee and BloombergMay 3, 2026
11 hours ago
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
CommentaryHong Kong
Hong Kong is the hub for China’s AI IPOs. It can be so much more than that
By Brian Wong and Tony ChanMay 3, 2026
13 hours ago
Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
19 hours ago

Most Popular

America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
23 hours ago
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
3 days ago
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
22 hours ago
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
AI
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
22 hours ago
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
Commentary
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market's nepo problem
By Blake O'ShaughnessyMay 3, 2026
23 hours ago
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
Economy
As economic despair mounts, Russian official admits the country has had enough of Putin's war on Ukraine. 'We can’t even take one region'
By Jason MaMay 3, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.