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1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026

This Airline Wants to Make Sure You Never Lose Your Luggage

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
March 28, 2016, 1:47 PM ET
Alasks Airlines brand refresh
An Alaska Airlines 737-800, newly painted in the airline’s 2016 refreshed brand, is ready to be revealed at the airline's maintenance hangar in SeaTac, Washington on Jan. 25, 2016. This month, Alaska Airlines revealed the most substantial updates to its brand in a quarter century. Beginning Jan. 25, Alaska fliers will see the visual updates in new signage at the airport, an all-new airplane paint job, a refreshed website and mobile app, and more.Photograph by Ingrid Barrentine—Alaska Airlines

Alaska Airlines wants to make losing your luggage a thing of the past.

To do it, the company is testing reusable, solar-powered tags that connect to its mobile app, according to the Los Angeles Times.

After buying a ticket through Alaska Airlines’ app, the Seattle-based company asks the person whether or not to activate the electronic luggage tag. Once turned on, Bluetooth technology syncs with the passenger’s smartphone to display information on its screen, the publication reported.

Loesje Degroen, the airline’s customer research and development manager, told the Times that the tag was first tested with 60 employees last year. Now it’s being tried out with 50 passengers with plans to expand the experiment in the coming months.

For more on the electronic tag, check out this Alaska Airlines video:

https://www.youtube.com/watch?v=qjB9kU7egtc&feature=youtu.be

This isn’t the first experiment conducted by Alaska Airlines to offer innovative products. The carrier has also offered solar-powered ramps for passengers and has tested a way for passengers to board an airline with just their fingerprints, according to the Times.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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