This Is the No. 1 Quality Gary Vaynerchuk Looks For in a New Hire

March 15, 2016, 2:00 PM UTC

When you interview someone for a job, what’s the key quality you look for?

For some, it’s technical skills. For others, it’s experience. For digital media expert Gary Vaynerchuk, it’s none of the above.

The founder and CEO of VaynerMedia and author of #AskGaryVee doesn’t beat around the bush: he’s looking for one specific thing during the interviewing process. And it has nothing to do with IQ.

Indeed, Vaynerchuk knows a thing or two about hiring. The digital agency he launched with his brother in 2009 now has more than 500 employees.

Watch the video above to learn what he looks for in a new hire.