‘Damn, Daniel’ Is Back at It With a Lifetime Supply of Vans

February 24, 2016, 6:18 PM UTC
Vans Women's Collection Ambassador Cocktail
HOLLYWOOD, CA - JUNE 04: A general view of atmosphere at the Vans Women's Collection Ambassador Cocktail at Pearl's Liquor Bar on June 4, 2014 in Hollywood, California. (Photo by Angela Weiss/Getty Images for Vans)
Photograph by Angela Weiss — Getty Images

The shoe maker Vans found a new, unofficial spokesman this month: Daniel Lara, the subject of the viral “Damn, Daniel” video, whose friend repeatedly filmed him in a variety of shoes of different brands, and interjected “Back at it again with the white Vans!”

The video, whose appeal is hard to explain yet undeniable, has more than 400,000 likes and 300,000 retweets on Twitter, and has everybody on the Internet talking about white Vans. So it should come as no surprise that Vans is saying thank you to Daniel for all that free publicity with a lifetime supply of Vans, presented to him on his visit to Ellen.