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SeaWorld Shakes Up Leadership Team Amid Struggles

February 20, 2016

Killer Whale Kills Trainer Before Show At SeaWorldKiller Whale Kills Trainer Before Show At SeaWorld
ORLANDO - FEBRUARY 24: The sign at the entrance to SeaWorld February 24, 2010 in Orlando, Florida. A female trainer who presumably slipped and fell in to a holding tank was fatally injured after she was attacked by an orca. This is the third human death associated with the killer whale according to the Humane Society of the United States. (Photo by Matt Stroshane/Getty Images)Photograph by Matt Stroshane — Getty Images

SeaWorld Entertainment announced Friday the replacement of several key executives as the company struggles financially amid the continued controversy over its treatment of killer whales.

CEO Joel Manby said that he had replaced the Chief Parks Operations Officer and Chief Zoological Officer through internal promotions and hired an outsideras the new San Antonio Park President. The company is also launching a resorts development group to expand its resorts, the company said.

Manby described the shakeup as an effort to “deliver on our strategic priorities.” The company has faced declining attendance and stock prices in recent years following the documentary Blackfish’s depiction of the treatment of orca whales.

This article was originally published on Time.com