Twitter Is Bigger Than Facebook in This Country

February 19, 2016, 5:03 PM UTC
Rakuten CEO Mikitani, Google EVP Rubin, Twitter Co-founder Dorsey, Skype Co-founder Zennstrom Speak At Japan New Economy Summit
Jack Dorsey, chief executive officer of Square Inc. and co-founder and chairman of Twitter Inc., speaks at the New Economy Summit 2013 hosted by the Japan Association of New Economy (JANE) in Tokyo, Japan, on Tuesday, April 16, 2013. Rakuten Inc. Chairman Hiroshi Mikitani set up the JANE in June after quitting the main business lobby Nippon Keidanren in protest over the group's support for nuclear power. Photographer: Tomohiro Ohsumi/Bloomberg via Getty Images
Photograph by Tomohiro Ohsumi—Bloomberg via Getty Images

Twitter has around 35 million active users in Japan, a figure that would put them ahead of Facebook.

The social media site revealed its user numbers out of the U.S. for the first time on Thursday, and their user base would exceed Facebook’s (FB) 25 million monthly active users in Japan as of the end of 2015, reported the Wall Street Journal.

International markets have become increasingly important for Twitter (TWTR) after the company reported its average monthly active users growth was essentially flat over the most recent quarter. Overseas revenue totaled $247 million, which was a 51% increase year-over-year, and accounted for about 35% of Twitter’s overall revenue stream.

The rise in the user base in Japan is especially encouraging, as it only had less than 7 million users in the country in 2011. “We’ve seen more than a five-fold growth in usage in a really short time,” Shailesh Rao, Twitter’s vice president of Asia-Pacific, Latin America and emerging markets, told the publication.

This corresponds with other studies that say Twitter could be the most used Western social media tool in Japan. A study by eMarketer estimated that half of all social network users in Japan use Twitter, and around one in five people within the entire Japanese population have accessed their Twitter account at least once a month.

Twitter and Facebook, however, will have to cede the title of most popular social media tool to Line. The messaging service has an estimated monthly active user base of around 50 million, and around 40% of the entire Japanese population use the app, according to VentureBeat.

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