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Retail

DiGiorgno Is Stirring up an Epic Twitter Feud Over Kanye

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Laura Lorenzetti
Laura Lorenzetti
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By
Laura Lorenzetti
Laura Lorenzetti
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February 18, 2016, 11:59 AM ET
2015 MTV Video Music Awards - Show
Kanye West speaks onstage during the 2015 MTV Video Music Awards held at Microsoft Theater on August 30, 2015 in Los Angeles, California. Photograph by Michael Tran—FilmMagic/Getty Images
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DiGiorno Pizza has responded to Pizza Hut’s epic Twitter burn against Kanye West, adding to the already buzzed about digital crossfire since the Chicago rapper started tweeting about his legendary accomplishments and need for more money.

The Twitter (TWTR) battle started when West tweeted out a series of requests for more money to fund his creative endeavors, claiming that he is $53 million in debt. Along with the request came a stream of his accomplishments, which were put into a sort of visual resume. Pizza Hut entered the mix when the brand quickly let West know that he wasn’t up to its standards.

.@kanyewest We're sorry Kanye. We just can't accept this. Please give us a call. pic.twitter.com/NpuAX7vbry

— Pizza Hut UK (@pizzahutuk) February 15, 2016

Now, DiGiorgno is stirring the pot with a response to Pizza Hut’s takedown. And it wouldn’t be a branded tweet if it also didn’t include a plug for its baked-at-home pizzas.

.@pizzahutuk We're positive Ye doesn't need references…or delivery.

— DiGiorno (@DiGiorno) February 17, 2016

As a fun fact, it turns out that resume was a gift from Ed Sheeran originally.

@AmyJoMartin @kanyewest We received the email last week. Apparently @edsheeran wrote it for him. Kanye loves #collaborating on everything.

— Pizza Hut UK (@pizzahutuk) February 17, 2016

And, it wouldn’t be a true Twitter brand battle if the fans didn’t get in the mix. The DiGiorgno response garnered its own collection of responses from fans and haters, alike.

https://twitter.com/Paul_J9/status/700035052974055425

https://twitter.com/IIICodeBlueIII/status/700046568397893632

West has yet to respond to either Pizza Hut or DiGiorgno.

About the Author
By Laura Lorenzetti
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