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Krispy Kreme Is Coming Back to New England

February 17, 2016

Operations At A Krispy Kreme Doughnuts Location As Company Plans ExpansionOperations At A Krispy Kreme Doughnuts Location As Company Plans Expansion
Doughnuts are glazed on an assembly line at a Krispy Kreme Doughnuts Inc. store in Farragut, Tennessee, U.S., on Wednesday, Dec. 5, 2013. The doughnut chain plans to add at least 30 new U.S. stores next year and is opening up new markets for franchising. Photographer: Luke Sharrett/Bloomberg via Getty ImagesPhotograph by Luke Sharrett — Bloomberg via Getty Images

Krispy Kreme Doughnuts announced Monday that it plans to open four new shops in New Hampshire and three in Maine over the next several years, returning to a New England retail market dominated by Dunkin’ Donuts that it abandoned more than a decade ago.

“The demand for Krispy Kreme doughnuts and coffee continues to grow throughout New England, so we are very happy to bring this iconic brand to New Hampshire and Maine,” said the company’s vice president for global franchise development Patricia Perry in a statement.

Unlike Dunkin’ Donuts, Krispy Kreme—which has shrunk to 300 shops in 41 states—has had trouble breaking into the New England market in the past, reports. The chain closed all seven locations in the region in the early 2000s.