Apple Is Beating Microsoft in Big Tablets

Apple's iPad Pro with Smart Keyboard.
Photo by Jason Cipriani

Even with a late release date, Apple’s new iPad Pro outsold Microsoft’s long-established Surface tablet line last quarter, according to a new report.

IDC Research says Apple (AAPL) sold just over 2 million of its mega-sized tablets, which were unveiled in September and began shipping in early November. Microsoft (MSFT) sold 1.6 million Surface devices, including both the Surface Pro and the Surface 3.

The report also said that Amazon (AMZN) was one of the few tablet makers to see growth during this last quarter, largely thanks to its $50 Fire. The company shipped a total of 5.2 million devices, up from 1.9 million devices a year prior, for growth of 175.7%. Apple faced a 24.8% year-over-year decline.


With that said, the overall tablet market had a shaky year. A total of 65.9 million units were shipped in the fourth quarter of 2015, down 13.7% year over year, according to IDC’s data. As for 2015 overall, a total of 206.8 million units were shipped, down 10.1% from 2014.

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