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Tech ·Electronic Arts

Electronic Arts Sales Blast Off With Help From ‘Star Wars’

BYReuters
January 28, 2016, 9:10 PM UTC
E3 Electronic Entertainment Expo
LOS ANGELES, CA - JUNE 18: A general view of the Electronic Arts booth during E3 Electronic Entertainment Expo at Los Angeles Convention Center on June 18, 2015 in Los Angeles, California. (Photo by Daniel Boczarski/WireImage)
Photograph by Daniel Boczarski — WireImage/Getty Images

(Reuters) – Electronic Arts posted an 26.3% rise in revenue for the holiday quarter and raised its full-year profit and sales forecasts slightly, boosted by strong sales of “Star Wars: Battlefront”.

The highly anticipated first-person shooter game was launched in mid-November, halfway through the third quarter and a month ahead of the release of “Star Wars: The Force Awakens”.

The company said on Thursday that sales of “Star Wars: Battlefront” had already surpassed 13 million units, the number of copies it had expected to sell by March.

Electronic Arts, popularly called EA by gaming aficionados, said adjusted revenue rose to $1.80 billion in the quarter ended Dec. 31 from $1.43 billion in the same quarter a year earlier.

The video-game publisher’s adjusted profit rose to $596 million from $388 million. On a per share basis, adjusted profit rose to $1.83 from $1.22.

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EA (EA) raised its full-year adjusted revenue forecast to about $4.52 billion from $4.50 billion, and its adjusted profit forecast to about $3.04 from $3.00 per share.