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Electronic Arts Sales Blast Off With Help From ‘Star Wars’

January 28, 2016

E3 Electronic Entertainment ExpoE3 Electronic Entertainment Expo
The Electronic Arts booth at E3 in 2015.Photograph by Daniel Boczarski — WireImage/Getty Images

(Reuters) – Electronic Arts posted an 26.3% rise in revenue for the holiday quarter and raised its full-year profit and sales forecasts slightly, boosted by strong sales of “Star Wars: Battlefront”.

The highly anticipated first-person shooter game was launched in mid-November, halfway through the third quarter and a month ahead of the release of “Star Wars: The Force Awakens”.

The company said on Thursday that sales of “Star Wars: Battlefront” had already surpassed 13 million units, the number of copies it had expected to sell by March.

Electronic Arts, popularly called EA by gaming aficionados, said adjusted revenue rose to $1.80 billion in the quarter ended Dec. 31 from $1.43 billion in the same quarter a year earlier.

The video-game publisher’s adjusted profit rose to $596 million from $388 million. On a per share basis, adjusted profit rose to $1.83 from $1.22.

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EA (EA) raised its full-year adjusted revenue forecast to about $4.52 billion from $4.50 billion, and its adjusted profit forecast to about $3.04 from $3.00 per share.