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Amazon’s First Super Bowl Ad Stars Echo

Plenty of technology companies have started popping up as advertisers during the Super Bowl, shelling out big dollars for a 30 second commercial.

This year, e-commerce juggernaut Amazon (AMZN) is the latest tech giant to air a commercial during the Super Bowl on February 7 , featuring its Echo voice controlled speaker/home automation device, and Alexa, the digital assistant that controls Echo.

The sneak peak of the commercial, which you can watch below, features actor Alec Baldwin and former football player Dan Marino planning a Super Bowl party and asking Alexa things like what a snack stadium is.

It’s not surprising that Amazon is featuring Echo in the high-profile ad. Amazon has been making a big push into the Internet of things with Echo, whose connected speaker uses voice recognition to answer questions, control lights, manage thermostats, and even play games. The company said the Echo was one of Amazon’s most gifted items for Amazon customers in the 2015 holiday season.