• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

The Way Forward For McDonald’s and VW

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
January 26, 2016, 11:44 AM ET
148757515
Surfers in Kuta take a break at McDonalds.Photograph by Getty Images/Lonely Planet Images

Four fearless forecasts for leaders in Tuesday morning’s news:

-McDonald’s CEO Steve Easterbrook will restore the company’s health by focusing on the basics. He got the job last March with the company’s performance in free fall. On Monday, he reported that U.S. same-store sales were up 5.7% last quarter, twice as much as analysts had forecast. The main reason, he acknowledged, was simple: all-day breakfast, introduced last October. He won’t get another one-time opportunity like that, but he seems intent on giving people more of what they love about McDonald’s, including a 44-year-old product like the Egg McMuffin. Don’t look for fireworks. I’m guessing he’ll succeed, as founder Ray Kroc famously said, by grinding it out.

-Volkswagen CEO Matthias Müller will muddle through the historic emissions-cheating scandal. He has done a terrible job since being hurriedly named to succeed Martin Winterkorn when the scandal broke last September. But he must accommodate many constituencies in Germany’s unique system, including government owners, labor leaders, and two of Germany’s most powerful business people, Wolfgang Porsche and Hans Dieter Pötsch, both of whom sit on VW’s supervisory board. On Monday, Stephan Weil, also on the supervisory board and prime minister of Lower Saxony, which is VW’s second-largest shareholder, gave the company three months to produce a full account of the scandal. But Weil also reiterated his support for Müller. My guess is that Müller keeps averting disaster until the world gets tired of this story, and gradually, over years, it gets resolved.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

-Chicago Mayor Rahm Emanuel will survive calls for his resignation, but this term, his second, will be his last. Emanuel is hurting bad from a series of incidents in which white police officers have shot unarmed or fleeing black men, and the city’s law department has fought to block release of the videos – at least one of which could have damaged his reelection bid earlier this year. He made a shrewd move over the weekend, naming Charles Ramsey a “consultant” on reforming the Chicago police department. Ramsey is ideal for the job, an African-American who rose up through the CPD before becoming Washington D.C.’s and Philadelphia’s police commissioner. President Obama named Ramsey co-chairman of a task force to help strengthen police-community relations nationwide. Emanuel now looks as if he’ll get himself through this crisis. But while Chicago is the largest city in America without term limits for the mayor, it has become hard to see him winning again.

-Former Turing Pharmaceuticals CEO Martin Shkreli eventually won’t be able to control himself and will testify in his inimitable way to one of the Congressional committees that is after him, digging himself into an even deeper hole. A House committee had him scheduled to testify on Tuesday but postponed the hearing until Feb. 4 because of the blizzard. Shkreli has so far insisted he won’t go beyond pleading the Fifth Amendment unless he’s granted some kind of immunity from his testimony being used in the securities-fraud case the feds have brought against him. I’m guessing he’ll work out some kind of deal and then will behave the way he behaves, with cameras rolling.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

jason corso
Commentarydisruption
AI models are choking on junk data
By Jason CorsoMay 3, 2026
8 hours ago
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
SuccessCareer Advice
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
By Orianna Rosa RoyleMay 3, 2026
8 hours ago
The Diary of a CEO founder Steven Bartlett
SuccessThe Interview Playbook
Diary of a CEO founder says he hired someone with ‘zero’ work experience because she ‘thanked the security guard by name’ before the interview
By Emma BurleighMay 3, 2026
9 hours ago
Sam Altman speaks into a microphone
AILabor
Sam Altman says the quiet part out loud, confirming some companies are ‘AI washing’ by blaming unrelated layoffs on the technology
By Sasha RogelbergMay 3, 2026
9 hours ago
blake
CommentaryHousing
I spent a decade selling homes to the ultra-wealthy. What I saw explains the housing market’s nepo problem
By Blake O'ShaughnessyMay 3, 2026
10 hours ago
happiness
Economyhappiness
America got rich and got sad. A top economist says 2020 broke something that hasn’t healed
By Nick LichtenbergMay 3, 2026
11 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
11 hours ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.