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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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Ukraine Investigates Coca-Cola and Pepsi Over Crimea Map Row

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January 21, 2016, 10:43 AM ET
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Ukrainian prosecutors have launched a criminal investigation into the online publication by U.S. drinks companies Coca-Cola (KO) and Pepsico (PEP) of a map that showed Crimea as a part of Russia, a Ukrainian lawmaker said on Thursday.

Russia annexed the peninsula from Ukraine in March 2014, leading to condemnation from Western governments and the imposition of economic sanctions on Russia. Ukraine and most other countries have refused to recognise the annexation.

Coca-Cola last month said that the map, which appeared on Dec. 30 on Coca-Cola’s page on VKontakte, a Russian social networking site similar to Facebook, had been changed by an advertising agency without Coca-Cola’s approval.

Georgy Logvinsky, a lawmaker from the party of Prime Minister Arseny Yatseniuk, quoted an official letter sent to him by the prosecutors’ office, stating that “officials of Coca-Cola company and Pepsico abused their powers, which caused significant damage to Ukraine’s interests”.

The letter said that the maps were posted on the official websites of Coca-Cola and Pepsico.

“Officials of Coca-Cola and Pepsi can go to prison. Prosecutors of Crimea have started criminal proceedings under Part 1 of Article 364-1 of the Criminal Code of Ukraine,” Logvinsky wrote on Facebook.

This article cited by Logvinsky allows prosecutors to arrest suspects for up to three months.

The prosecutors’ office, Coca-Cola and the Ukrainian office of Pepsico did not respond immediately to a requests for comment.

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