Kodak (KODK) on Tuesday announced that it was reviving the Super 8 video camera, with some updated modern features.
Despite the Super 8 Camera featuring a 3.5-inch rotating viewfinder, rechargeable battery, and microSD support it will also accept traditional film. According to the camera’s specifications, it will accept Kodak Super 8 cartridges with 50 feet of film.
According to Kodak, the company is committing resources to going beyond this initial Super 8 Camera. The firm is currently working on “a roadmap that includes a range of cameras, film development services, post production tools and more,” according to the press release.
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Kodak is framing the announcement as a “Super 8 Filmmaking Revival Initiative,” which it intends to leverage the previously mentioned roadmap and support from Hollywood’s biggest directors such as J.J. Abrams, Steven Spielberg, and Quentin Tarantino to make film a mainstream item once again.
Taking design cues from a time before everyone constantly had a high-quality video camera in their pocket, the Super 8 is reminiscent of something dads chased their kids around the living room with on Christmas morning.
A handle along the top of the camera is flanked by a grip sprouting out of the bottom, akin to Super 8 cameras from decades before it. Dials adorn the lens, with retro numbers.
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The camera is expected to ship this fall, with Kodak telling The Wall Street Journal it expects the device to cost between $400 and $750. Each film cartridge will set you back another $50 to $75, with Kodak processing the film and creating a digital copy of its contents for its users.
Kodak’s CES announcement isn’t the first to invoke thoughts of the ’80s, with Monster announcing a boombox it calls the Blaster on Tuesday.
As the saying goes, everything old is new again… at least that’s how it appears CES 2016 is shaping up.