• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
TechCES

Kia Motors Is The Latest Automaker to Join the Self-Driving Car Craze

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
January 5, 2016, 9:11 PM ET
attends day one of the NY Toast Gifting Suite at Scottsdale Center for Performing Arts on January 30, 2015 in Scottsdale, Arizona.
attends day one of the NY Toast Gifting Suite at Scottsdale Center for Performing Arts on January 30, 2015 in Scottsdale, Arizona.Photograph by Rich Polk — Getty Images
Add Fortune on Google for similar content.

Self-driving cars are the new bandwagon, and Kia Motors just bought a ticket.

The automaker unveiled plans on Tuesday at the Consumer Electronics Show in Las Vegas to develop autonomous vehicles. But it may be a while before you see them.

Kia aims to have fully self-driving cars on the road by 2030 (yes, 14 years from now). However, the company hopes to have its first semi-autonomous cars with driver assistance on the road by 2020. These “partially” autonomous cars will have features like self-parking and automatic lane switching on the freeway.

Kia is apparently behind rival automakers like Mercedes Benz, Audi, Ford, and Tesla in building self-driving cars. It’s also trailing Google, which has been working on similar technology since 2012.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

To catch up in the driverless car race, Kia plans to invest $2 billion by 2018, the company said. It has also been granted a license by the sate of Nevada to test its autonomous driving technology on the state’s roads, and the electric Kia Soul EV will serve as guinea pig.

Along with autonomous driving tech, Kia is also adding new dashboard interface features, such as gesture control, fingerprint sensors, and smart-device connectivity. Its “blind control” feature automatically sets drivers’ preferences after it scans their finger prints. Drivers can also then control car settings using gestures. Gesture control has become an increasingly popular feature, with automakers like BMW and Volkswagen building their own.

 

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

a man having chair still by the window in the office
EconomyLabor
Labor force participation falls to 61.5%, the lowest in 50 years outside COVID, and economists say it’s not just people giving up
By Catherina GioinoJuly 8, 2026
7 hours ago
Man in collared shirt and jacket
Big TechAmazon
Amazon’s $25 billion ‘surprise’ bond sale dangled extra yield to lure in buyers—and flashed a warning sign about the AI boom
By Amanda GerutJuly 8, 2026
9 hours ago
Bezos’ Blue Origin is raising outside capital for the first time to compete for NASA contracts as rival SpaceX’s stock falters
InvestingJeff Bezos
Bezos’ Blue Origin is raising outside capital for the first time to compete for NASA contracts as rival SpaceX’s stock falters
By Mia OsmonbekovJuly 8, 2026
10 hours ago
Cathie Wood just bought the SpaceX dip again—and dumped Alibaba to do it
InvestingCathie Wood
Cathie Wood just bought the SpaceX dip again—and dumped Alibaba to do it
By Marco Quiroz-GutierrezJuly 8, 2026
10 hours ago
How Qualcomm’s CIO is placing big bets on AI to support the chip company’s diversification push
NewslettersCIO Intelligence
How Qualcomm’s CIO is placing big bets on AI to support the chip company’s diversification push
By John KellJuly 8, 2026
10 hours ago
Jonathan Bensamoun (right) sits on a stool next to his German Shepherd
InnovationPet Tech
Exclusive: Fi is bringing Starlink satellite technology to dog collars
By Lily Mae LazarusJuly 8, 2026
11 hours ago

Most Popular

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
18 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
16 hours ago
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
Success
Billionaires John and Laura Arnold have already donated nearly half their wealth. Now they're funding a hunt for the health risks of sports betting
By Sydney LakeJuly 8, 2026
21 hours ago
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
Law
Investment firm's cofounder sues after being fired for neglecting the in-person work mandate he signed, saying it applies to employees not owners
By Jason MaJuly 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.