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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

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LeadershipDonald Trump

Here’s How Much Donald Trump Plans to Spend on TV Ads

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
December 30, 2015, 1:26 PM ET
Republican Presidential Candidate Donald Trump Campaigns In Nashua, New Hampshire
NASHUA, NH - DECEMBER 28: Republican Presidential candidate Donald Trump speaks at a rally at Pennichuck Middle School December 28, 2015 in Nashua, New Hampshire. Trump has seen his lead in the polls slip in Iowa but still remains in the lead in New Hampshire for the Republican nomination. (Photo by Darren McCollester/Getty Images)Photograph by Darren McCollester — Getty Images

Donald Trump, who remains firmly atop the polls among Republican candidates for President, told reporters Wednesday he will start spending money to run television ads.

Trump said in Iowa that he plans to spend $2 million per week on TV ads in the first three voting states, according to the Associated Press. So far, his campaign has spent nothing on television, although he’s used $300,000 for radio ads. Meanwhile, Jeb Bush has spent a reported $40 million.

“I don’t think I need to spend anything. And I’m very proud of the fact that I’ve spent the least and achieved the best result,” Trump said to reporters. “I feel I should spend. And honestly I don’t want to take any chances.”

“I’ll be spending a minimum of $2 million a week and perhaps substantially more than that,” he added. “If somebody attacks me, I will attack them very much and very hard in terms of ads.”

Earlier this month, Fortune published Trump’s top quotes from the year.

Fortune has reached out to Trump’s campaign for comment.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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