• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipDonald Trump

The Deceivingly Simple Reasons Behind Donald Trump’s Rise

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
December 21, 2015, 11:52 AM ET
GOP Presidential Candidates Debate In Las Vegas
LAS VEGAS, NV - DECEMBER 15: Republican presidential candidate Donald Trump during the CNN Republican presidential debate on December 15, 2015 in Las Vegas, Nevada. This is the last GOP debate of the year, with U.S. Sen. Ted Cruz (R-TX) gaining in the polls in Iowa and other early voting states and Donald Trump rising in national polls. (Photo by Justin Sullivan/Getty Images)Photograph by Justin Sullivan—Getty Images

The Trump boom continues to grow, and the political pros who have missed it from day one are scrambling for explanations. Hillary Clinton, Bernie Sanders, and Martin O’Malley made sure to bash him during their debate on ABC Saturday night, and CBS News headlined, “Donald Trump dominates Democratic debate discussion on Facebook.” NBC’s Meet the Press booked him as a guaranteed high-audience guest Sunday morning. The latest polls show him with his biggest numbers yet. Absolutely no one foresaw this (least of all himself, I strongly suspect). What’s going on?

Just to put my cards on the table: I don’t think Trump should be President (or v.p. or anywhere near any position of government authority), and I’m confident he will not be. But I do think his rise is pretty easy to explain. Like it or not, he’s doing four things that effective leaders do, and doing them extremely well.

He gives voice to the feelings of many people, who become his followers. A recent piece in the Indianapolis Star based on interviews with Trump supporters notes that even though they’re starkly unlike the Ivy League billionaire, “when Donald Trump opens his mouth, they say they hear themselves.” Successful leaders have always done this. Most people yearn for someone who commands a larger stage to articulate what they’re feeling. When Trump calls for a ban on Muslims entering the U.S., and his numbers go up, that’s what he’s doing.

He shows fearlessness. For centuries, military leaders literally led armies into battle, inspiring the troops with their courage. Leaders must never show fear. When Republicans, Democrats, and commentators from left to right condemned Trump’s proposed Muslim ban, he was asked if he stood by his statement. Yes, he insisted. Conventional analysts saw this as doom. But his supporters saw it as their man standing up to the authorities who are trying to bring him down.

He shows decisiveness. Aspiring leaders should never forget that people want to be led. They are remarkably willing to support someone who makes firm decisions, and they can’t stand equivocation when they want action. Trump is never mealy-mouthed, even when he’s incoherent. When asked in last week’s debate for his views on America’s nuclear triad, his answer left no doubt that he hadn’t the remotest idea what the nuclear triad is – but he sure sounded firm and decisive, just as he does when he says Clinton “lies like crazy about everything” (as he did on Sunday) or Jeb Bush is “dumb as a rock” (as he did in a recent tweet).

He sees the path to a better tomorrow and says “follow me.” Not that he describes the path in much detail. Actual policy is not his strong suit. But giving hope is central to the leader’s job. Just as President Obama’s campaign slogan “Hope and Change” was brilliantly chosen for 2008, Trump’s “Make America Great Again!” is brilliantly chosen for today’s mood.

Trump hasn’t discovered anything new about leadership. On the contrary, he has discovered what’s old. The Republican field will be winnowed, and I suspect the content of Trump’s positions (and the lack of it) will eventually lead voters elsewhere. But whoever wants to beat him had better learn from him.

Sign up for Power Sheet, Fortune’s daily morning newsletter on leaders and leadership.

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Leadership

Kiara Nirghin, the co-founder and CTO of the applied AI lab Chima
AIBrainstorm AI
Gen Z founder on ‘AI anxiety’ and being pigeonholed as generation shortcut: that’s the ‘biggest misconception’
By Nick LichtenbergDecember 25, 2025
5 hours ago
SuccessMillionaires
Meet the millionaires living the ‘underconsumption’ life: They drive secondhand cars, batch cook, and never buy new clothes
By Eleanor PringleDecember 25, 2025
6 hours ago
Baby in hospital
SuccessBillionaires
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
7 hours ago
Butch Meily
Commentaryempathy
The global empathy crisis that confronts us this Christmas
By Butch MeilyDecember 25, 2025
8 hours ago
Telluride
North AmericaLabor
Telluride resort owner rips into ski patrol union after strikes shuts down slopes on Christmas
By Mead Gruver and The Associated PressDecember 25, 2025
10 hours ago
C-Suitechief executive officer (CEO)
From Kohl’s CEO ousting to Kroger chief’s sudden resignation, 2025 a tumultuous year for the C-suite. Here are the 5 most dramatic exits this year
By Erin Cabrey and Retail BrewDecember 25, 2025
10 hours ago

Most Popular

placeholder alt text
Personal Finance
Trump turns government into giant debt collector with threat to garnish wages on millions of Americans in default on student loans
By Annie Ma and The Associated PressDecember 24, 2025
1 day ago
placeholder alt text
Real Estate
Mark Zuckerberg gifted noise-canceling headphones to his Palo Alto neighbors because of the nonstop construction around his 11 homes
By Dave SmithDecember 25, 2025
6 hours ago
placeholder alt text
Retail
Trump just declared Christmas Eve a national holiday. Here’s what’s open and closed
By Dave SmithDecember 24, 2025
1 day ago
placeholder alt text
Success
Chinese billionaire who has fathered more than 100 children hopes to have dozens of U.S.-born boys to one day take over his business
By Emma BurleighDecember 25, 2025
7 hours ago
placeholder alt text
Economy
Obama's former top economic advisor says he feels 'a tiny bit bad' for Trump because gas prices are low, but consumer confidence is still plummeting 
By Sasha RogelbergDecember 24, 2025
1 day ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
3 days ago