Today Is ‘Free Shipping Day’ for Last-Minute Holiday Shoppers

December 18, 2015, 1:38 PM UTC
Fed Ex Estimates Record Day For Shipping
OAKLAND, CA - DECEMBER 18: FedEx worker sort through a pile of boxes at the FedEx sort facility at the Oakland International Airport December 18, 2006 in Oakland, California. Days before Christmas, FedEx will experience its busiest shipping day on the 19th of December and projects that it will deliver a record 9.8 million packages, well over a daily average of 6 million. (Photo by Justin Sullivan/Getty Images)
Photograph by Justin Sullivan — Getty Images

Shoppers looking for last-minute gifts online have been granted their Christmas wish: a day specially created for procrastinators.

Friday is “Free Shipping Day,” where retailers are waiving shipping fees and qualifying minimum purchases, and promising that any gifts ordered online today will arrive at your doorstep by Christmas Eve.

So far, 1,064 merchants are participating, according to That includes major retailers such as Walmart (WMT), Target (TGT), J.C. Penney (JCP), Nordstrom (JWN), and Bloomingdale’s (M), as well as a host of other fashion, household, and beauty outlets.

Started in 2008, Free Shipping Day has grown in popularity—by 2013, a study showed that around 92% of retailers offered free shipping in some form during the holiday season. Last year, Free Shipping Day generated around $926 million in online sales, and while that pales in comparison to other major shopping days, it has become an important part of the consumer spending calendar.

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