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U.S. Treasury is paying $3 billion a day in interest on national debt, says the CBO—having spent $10 billion to prop up the currency of its top lender

2

Steve and Connie Ballmer are splitting their $8 billion philanthropy into three so the people closest to the work can decide how the money is spent

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Google cofounder Sergey Brin has now spent $100 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses
Arts & EntertainmentBest of the Year in Business

Watch This Coke Ad With a Box of Kleenex

By
Ben Geier
Ben Geier
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By
Ben Geier
Ben Geier
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December 15, 2015, 2:13 PM ET
In one part of the Coke ad, a man proposes to his girlfriend
In one part of the Coke ad, a man proposes to his girlfriendScreenshot Courtesy Coca-Cola
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It’s the holidays, which means that America’s biggest brands are rolling out their annual commercials designed to tug at your heartstrings.

Coke hit it out of the park this year with an ad showing real people using customized Coke bottles with “names” on them to make announcements and facilitate other happy life events.

The ad includes tried and true stories—a soldier coming home to his father, a man proposing to his girlfriend, a man and his wife telling his family they’re having a baby. There’s also a young man who was adopted meeting his biological father, which is particularly sniffle-inducing.

https://youtu.be/e7dLd7dYQ8Y

Go ahead and cry. It’s okay.

About the Author
By Ben Geier
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