To combat its image as a company that sells unhealthy products to consumers, Pepsi has unveiled plans for a new vending machine.
Pepsi (PEP) is releasing machines selling its new Hello Goodness brand, according to Bloomberg. The machines will hold items, such as Naked Juice, Lays Oven Baked chips, and Sabra hummus cups, the publication noted.
“This is the vending machine of the future,” Kirk Tanner, the COO of Pepsi’s North America beverage unit, said in an interview with Bloomberg. “There’s an opportunity for us to be a leader in better-for-you vending, and we have a long-term commitment to making that happen.”
The new machines will reportedly be in hospitals and universities, among other locations.
“We see it as accretive, not as cannibalistic,” Tanner said. “We see it as a great way to grow our business—to reach consumers in places that we can’t reach them other than vending,” added Tanner.
In June, Fortune profiled PepsiCo CEO Indra Nooyi’s aim to push her company past selling only unhealthy drinks and snacks.
