• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechYahoo

Yahoo Shares Have Soared Under Marissa Mayer

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
December 2, 2015, 3:00 PM ET
Fortune Most Powerful Women Dinner - New York City
May 18th, 2015 - New York, NY, USA Fortune Most Powerful Women Dinner in New York City. Conversation Marissa Mayer, President and CEO, Yahoo! Inc. Interviewer: Pattie Sellers, Fortune Editor at Large, Exec. Director MPW/Live Content, Time Inc. Photograph by Stuart Isett for Fortune Most Powerful WomenPhotograph by Stuart Isett for Fortune Most Powerful Women

Investors who made early bets on Marissa Mayer’s ability to turn around Yahoo (YHOO) were well rewarded for their faith: The share price has more than doubled and widely outperformed the broader stock market since she took over as president and CEO in July 2012.

But those still betting on her may have lingered too long as the stock nearly halved from November 2014 to last September. Much of the long upward trajectory was funded by an aggressive share buyback program and its stakes in Alibaba (BABA) and Yahoo Japan.

The board of Yahoo is weighing a sale of its core Internet business when it meets this week amid a broader debate about the future of the company and that of high-profile Mayer.

Yahoo’s stock closed at $15.64 when Mayer was appointed president and chief executive on July 16, 2012. The gains to Tuesday’s close, of more than 115%, widely outperform gains in the S&P 500, up 55% since, the Nasdaq 100 , up 83% and even Apple(AAPL) , which has gained 35% in the same period.

The company’s market capitalization, however, has grown about 66% under Mayer. The difference is attributable to a decline in shares outstanding as Yahoo has bought back roughly $8.3 billion worth of its stock since the third quarter of 2012, according to Reuters data.

Despite the share price doubling under her tenure, the current level, around $35 was hit in November 2013, less than a year and a half after Mayer took over.

“It is clear that time is running out for the current management and they are trying to come up with an alternative. They still haven’t resolved the long-term issue of what Yahoo will be going forward,” said Skip Aylesworth, portfolio manager of the Henessy Technology fund.

Aylesworth, who does not currently own shares of Yahoo, sold his fund’s stake in the company approximately a year and a half into Mayer’s tenure as chief executive after the company’s revenue and earnings metrics did not significantly improve, he said.

The rally during Mayer’s tenure got support from the stakes in Alibaba and Yahoo Japan. But less than half of its market cap is attributable to Yahoo’s own business, according to a Thomson Reuters Breakingviews calculator.

To see the calculator click on http://j.mp/YHOOcalc

The company’s stake in Yahoo Japan is held at a 30% discount off its actual market value, while its Alibaba stake is held at about a 59% discount.

“This is an undervalued company if you do a sum of the parts sort of thing, it doesn’t take a whole lot of imagination to see what could be coming,” said Kim Forrest, senior equity research analyst, Fort Pitt Capital Group in Pittsburgh.

Yahoo plans to spin off its Alibaba stake into a public company along with Yahoo Small Business that provides domain names and local marketing.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

broker
CommentarySoftware
The 3 forces quietly dismantling the business model that made enterprise software fabulously profitable
By Michael Jacobides and Stefano PuntoniApril 17, 2026
1 hour ago
Exclusive: Senator presses DOJ and Treasury over status of Binance monitors after $1.7 billion in Iran-linked crypto flows
CryptoIran
Exclusive: Senator presses DOJ and Treasury over status of Binance monitors after $1.7 billion in Iran-linked crypto flows
By Ben WeissApril 17, 2026
3 hours ago
The world holds its breath: Trump says Iran war will end ‘pretty soon’ as uranium deal is in sight
EconomyMarkets
The world holds its breath: Trump says Iran war will end ‘pretty soon’ as uranium deal is in sight
By Jim EdwardsApril 17, 2026
4 hours ago
The startup Blackstone just backed to turn any exec’s data question into instant answers
NewslettersTerm Sheet
The startup Blackstone just backed to turn any exec’s data question into instant answers
By Allie GarfinkleApril 17, 2026
4 hours ago
Netflix cofounder and chairman Reed Hastings on July 10, 2025 in Sun Valley, Idaho. (Photo: Kevin Dietsch/Getty Images)
NewslettersFortune Tech
End of an era: Reed Hastings steps down from Netflix
By Andrew NuscaApril 17, 2026
5 hours ago
A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group
Personal FinanceInvestment
A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group
By Amanda GerutApril 17, 2026
6 hours ago

Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
18 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
1 day ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
22 hours ago
Current price of oil as of April 16, 2026
Personal Finance
Current price of oil as of April 16, 2026
By Joseph HostetlerApril 16, 2026
1 day ago
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
Personal Finance
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on Tax Day: 'Today we're taxing the rich'
By Catherina GioinoApril 16, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.