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Reese’s Tries — and Fails — to Make Christmas Tree Peanut Butter Cups

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Reese's peanut butter cupsPhotograph by Victor Spinelli — Getty Images

Hershey-owned Reese’s has been getting a lot of attention on social media lately for its interestingly-shaped peanut butter cups. The treat is supposed to look like a Christmas tree, but Twitter users are complaining that it looks nothing like it.

Reese’s sells these holiday-themed peanut butter cups every year, and every year it’s the same story.

Many are drawing comparisons between the amorphous chocolate blob and Starbucks’ supposed “war on Christmas,” which could explain why this Reese’s fail is getting so much attention after going mostly unnoticed for so long.

Starbucks sparked controversy earlier this month when a self-proclaimed “social media personality” claimed that the coffee retailer “wanted to take Christ and Christmas off of their brand new cups,” though Christ, or any other explicitly religious symbols, have never actually appeared on the cups. It seemed like everyone had something to say about it, including Republican presidential frontrunner Donald Trump who suggested boycotting Starbucks.