Here’s How Dunkin’ Donuts is Going After Starbucks

November 18, 2015, 5:43 PM UTC
Dunkin' Donuts To Challenge Starbucks For Coffee Supremacy
CHICAGO - SEPTEMBER 07: A cup of Dunkin' Donuts coffee and a donut bag sit on a counter September 7, 2006 in Chicago, Illinois. In an effort to compete with Starbucks in the lucrative coffee market, Dunkin? Donuts has announced a goal of opening more than 10,000 new stores in the U.S. by 2020. (Photo by Tim Boyle/Getty Images)
Photograph by Tim Boyle — Getty Images

Dunkin’ Donuts (DNKN) is reportedly moving toward allowing mobile orders in order to catch up to coffee rival Starbucks.

The fast food chain is testing on-the-go delivery starting Wednesday, according to Bloomberg. The company is starting the service in Portland, Maine as well as in Dallas. Locations in Atlanta, Chicago, Los Angeles, and Washington, D.C. will also start testing mobile ordering, too.

In September, Starbucks (SBUX) unveiled mobile ordering in more than 7,400 locations in the U.S.

“The morning space and the coffee space are incredibly crowded,” said Scott Hudler, vice president of global consumer engagement, in an interview with Bloomberg. “Speed is one of our brand differentiators.”

“This is how the next generation of consumers are going to engage with brands,” Hudler added. “This is the future of the restaurant business.”

The move comes after Dunkin’ Donuts offered a profit forecast last month that disappointed investors.

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