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Retailhalloween

Here’s the worst city for Halloween

By
Jonathan Chew
Jonathan Chew
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By
Jonathan Chew
Jonathan Chew
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October 26, 2015, 1:13 PM ET
Halloween costumes and goods for sale at Bob's 50/50 thrift store in Lakewood, Colorado.
Halloween costumes and goods for sale at Bob's 50/50 thrift store in Lakewood, Colorado.Photograph by Anya Semenoff—Denver Post via Getty Images
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St. Petersburg, Fla. is the nation’s worst big city to celebrate Halloween in, according to a study by personal finance site WalletHub.

Despite a top 10 weather ranking, St. Petersburg has one of the lowest number of costume stores per capita in the country, and it comes in next-to-last in the report’s “safety & surroundings” category, which collates measurables such as walk score, crime rate, and pedestrian fatality rate, based on a variety of sources.

The city whose residents have the best time during Halloween is New York, which WalletHub ranked highly for its promising weather outlook, while offering a good score on walkability and general safety.

WalletHub also pointed to forecasts from the National Retail Federation’s annual Halloween Consumer Spending Survey, which is predicting a drop in consumer spending. Overall, the average person is expected to shell out around $74.34 for costumes, candy, and decorations, which is down from $77.52 last year.

halloween-spending

The NRF expects total Halloween spending to reach $6.9 billion this year, which would be around $500 million less than 2014.

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