• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVideo Games

Why this company just donated 20 years worth of media to Michigan State

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 23, 2015, 2:09 PM ET

Looking for pretty much any song, movie, TV show or video game from the last 20 years? You can probably now find it at Michigan State University.

Rovi, the world’s largest provider of digital entertainment guides, has donated its media collection to the school, adding nearly 1 million CDs, DVDs, Blu-rays, and video games to the library’s collection. The collection will be used by the university to aid its media studies programs—and will also be made available to thousands of people throughout the state through an electronic cataloging system.

Rovi (ROVI) collects data from the physical mediums, such as cover art, descriptive content and digital footprints that aid in cataloging the music, video content or game. But after a while, that many products started to take up a lot of space.

“We started looking into what we were going to do with it,” says Kathy Weidman, SVP and general manager, metadata for Rovi. “We thought rather than store it in some storage space, why not put it to use for the public or for educational purposes?”

MSU has an extensive arts program, with a college of music, a film studies group, and an available minor in video game design and development. Cliff Haka, director of MSU Libraries, says the donation will dramatically expand its media collection, giving students a much wider catalog to study.

For example, before Rovi’s donation, the school owned 14,000 albums and CDs. Rovi is supplying 681,000 more.

The video game collection could be much more valuable than the music or film libraries, though, as research libraries have only recently begun to build those collections—and Rovi supplied PC and console titles that date back to the early 80s.

“While it’s easy to say ‘oh films, music and games—that’s just for entertainment,’ we believe they’re actually scholarship,” says Haka. “There’s been a great deal of research recently about what it is about games that captivates young adults. What is it that they can learn about these games that they can transition into educational modules?”

While other schools were considered, MSU got the nod, in part, because it was able to take in such a large collection in a short period of time. The whole process came together in under 2.5 months, says Haka. And Rovi says it was impressed with the archival abilities of the university.

“They understood the historical value,” says Weidman. “They already had a major historical collection in the library [and] … they have a very good sense for the preservation on everything from books to maps to, now, media.”

Beyond MSU, the catalog will be available to other members of the Big Ten as well as the University of Chicago, via the Committee on Institutional Cooperation consortium, which allows schools to share expertise, leverage campus resources, and collaborate on programs.

It’s not just students who will benefit from the relationship, either. MSU’s library is part of the MeLCAT—Michigan Electronic Catalog—program, which ties together 400 library catalogs and promotes sharing between the systems, meaning the Rovi collection will also be shared with the general public.

That’s creating incredible demand—and despite reassigning one employee and hiring a second to handle requests, the MSU library still can’t keep up. Haka says it may begin looking for foundation support to make the collection as widely available as it can.

The extra staff could come in handy. Weidman says Rovi expects this to be an ongoing partnership, meaning even more discs will be on the way to the library. And there’s already some early discussion about academic collaborations tied to the catalog.

“We’re hoping by combining their research capabilities and our tech capabilities that there might be some interesting collaboration we could work on,” says Weidman. “It’s not a term of our agreement, but the more we see the capabilities they have and Rovi has, the more we say ‘this could be really interesting’.”

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more Fortune coverage of video games, watch this video:

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Goldman Sachs’ tech boss says tracking individual AI usage isn’t useful. He just watches how fast his 12,000 engineers move from idea to production
AIBanks
Goldman Sachs’ tech boss says tracking individual AI usage isn’t useful. He just watches how fast his 12,000 engineers move from idea to production
By Marco Quiroz-GutierrezMay 8, 2026
4 hours ago
hacking
CybersecurityHacking
Student hackers get revenge on final exams as ‘ShinyHunters’ takes down nearly 9,000 schools study software
By Heather Hollingsworth and The Associated PressMay 8, 2026
7 hours ago
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
CryptoBitcoin
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
By Ben WeissMay 8, 2026
7 hours ago
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
LawApple
Apple promised a smarter Siri, but a lawsuit says it didn’t deliver—and you can get up to $95 back
By Catherina GioinoMay 8, 2026
7 hours ago
Fortune 500 Power Moves: Which executives gained and lost power this week
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsMay 8, 2026
7 hours ago
Tired hispanic man in a professional suit feeling sad while waiting for the appointment of a job interview at a recruitment office
EconomyJobs
The job market is healing for everyone—except in the office
By Eva RoytburgMay 8, 2026
8 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
3 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
Success
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
1 day ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.