• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Arts & EntertainmentEducation

Here’s how Sesame Street is helping kids with autism

By
Claire Groden
Claire Groden
Down Arrow Button Icon
By
Claire Groden
Claire Groden
Down Arrow Button Icon
October 22, 2015, 11:38 AM ET
NEW YORK, NY - MAY 30:  Muppets attend the Sesame Street Workshop 10th Annual Benefit Gala at Cipriani 42nd Street on May 30, 2012 in New York City.  (Photo by Andrew H. Walker/Getty Images)
NEW YORK, NY - MAY 30: Muppets attend the Sesame Street Workshop 10th Annual Benefit Gala at Cipriani 42nd Street on May 30, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)Photograph by Andrew H. Walker — Getty Images

Oscar, Elmo, and Big Bird have a new friend on Sesame Street: Julia, an orange-haired Muppet with autism. The new character is part of an initiative launched Wednesday, “See Amazing in All Children,” that attempts to help other children understand their autistic peers.

The new program featuring Julia will live online and on a free, downloadable app that includes video and other interactive elements. “Families with autistic children tend to gravitate toward digital content, which is why we created Julia digitally,” Sherrie Westin, the executive vice president of global impacts and philanthropy for Sesame Workshop, the non-profit behind the program, told People. “We want parents and children to understand that autism isn’t an uncomfortable topic.”

In the digital storybook, Elmo and Julia play together, and Elmo shows his friends how to play with Julia as well. When the Muppets go into a store to buy snacks, Julia places her hands over her ears. “Julia has really good ears,” Elmo explains, according to CNN. “Sometimes she hears noises that Elmo doesn’t notice. Like the noise the blender makes. She really doesn’t like it!”

Across the U.S., one in every 68 children is diagnosed with autistic spectrum disorder, according to the Centers for Disease Control and Prevention.”We are trying to spread the story about the theory behind this whole thing—love and acceptance,” Sesame Street Workshop’s senior vice president of U.S. social impact, Dr. Jeanette Betancourt, told People. “Everyone is touched by autism, and by creating Julia, Sesame is bringing children together.”

In 2013, Sesame Street introduced a similar online role for a new blue-haired muppet named Alex, whose father was incarcerated.

About the Author
By Claire Groden
See full bioRight Arrow Button Icon

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
SuccessWarren Buffett
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Sydney LakeApril 14, 2026
18 hours ago
paramount
Arts & EntertainmentHollywood
‘Unequivocal opposition’: Over 1,000 members of Hollywood royalty lobby against Paramount/Warner merger
By Jake Coyle and The Associated PressApril 14, 2026
19 hours ago
sam altman
LawOpenAI
Meet the man accused of throwing a Molotov cocktail at Sam Altman: a 20-year-old AI doomer
By Juan Lozano, Lekan Oyekanmi and The Associated PressApril 13, 2026
1 day ago
Credit cards in a row
Personal FinanceTaxes
Americans are credit-card-maxing tax season with sign-up bonuses while half the country relies on their refund to catch up on bills
By Catherina GioinoApril 13, 2026
2 days ago
trump
CommentaryWhite House
The futility of Trump’s grandiose personal branding of public assets, from ballrooms and bills to ships and planes
By Jeffrey Sonnenfeld and Steven TianApril 13, 2026
2 days ago
Rory McIlroy’s mom worked night shifts at a factory so her son could play golf. Now he’s worth $200M and is a two-time Masters champion
SuccessGolf
Rory McIlroy’s mom worked night shifts at a factory so her son could play golf. Now he’s worth $200M and is a two-time Masters champion
By Sydney LakeApril 13, 2026
2 days ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
23 hours ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
24 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
2 days ago
Current price of oil as of April 14, 2026
Personal Finance
Current price of oil as of April 14, 2026
By Fortune EditorsApril 14, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.