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RetailMcDonald's

McDonald’s just got some good news, finally

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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October 22, 2015, 9:25 AM ET
McDonalds Earnings Rise On Value Menu
CHICAGO - OCTOBER 19: Customers eat at a McDonald's restaurant October 19, 2007 in Chicago, Illinois. McDonald's Corp., the world's largest restaurant chain, reported today a 27 percent jump in its third-quarter earnings. (Photo by Scott Olson/Getty Images)Photograph by Scott Olson—Getty Images
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McDonald’s reported its first quarterly increase in U.S. same-restaurant sales in two years Thursday, the Wall Street Journal reported, suggesting the fast-food chain’s turnaround efforts are bearing fruit.

The burger chain’s improvement comes with the recent start of all-day breakfast as well as a newly anointed CEO Steve Easterbrook, who joined the company earlier this year.

Shares of McDonald’s (MCD) surged in early trading.

The Journal noted:

In the U.S. market, McDonald’s same-restaurant sales grew 0.9% in the latest quarter, beating the 0.2% decline analysts had expected, according to Consensus Metrix.

“Third quarter marked an important step in the Company’s global turnaround—the reorganization of our business from a geographically focused structure to business segments that combine markets with similar characteristics and opportunities for growth,” said CEO Easterbrook in a statement. “As we begin fourth quarter, comparable sales are expected to be positive in all segments.”

He added: “While still in the early stages, we believe our turnaround plan is starting to generate the change needed to reposition McDonald’s as a modern, progressive burger company.”

Notably, however, McDonald’s franchisees haven’t been feeling too optimistic about the chain’s future.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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