• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
TechStan Lee

Stan Lee: Why video games are bigger than movies or TV

By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
By
John Gaudiosi
John Gaudiosi
Down Arrow Button Icon
October 20, 2015, 5:27 PM ET
Warner Bros Interactive Entertainment
Add Fortune on Google for similar content.

Stan Lee is one of the busiest working men in the comic book industry today. The 92-year-old co-creator of super heroes like Iron Man, the Fantastic Four, and the X-Men has his own annual convention in Los Angeles—Stan Lee’s Comikaze (Oct. 30 – Nov. 1 ). He’s also co-founder and chief creative officer of POW! Entertainment and works with aspiring comic makers through Stan Lee’s World of Superheroes channel on YouTube.

Plus, on the heels of launching a free Stan Lee’s Hero Command mobile game, the comic book legend is working with Warner Bros. (TWX) on the new Lego Marvel’s Avengers game. He’s a playable character in the game and also provides voice over for cut scenes.

Here, he talks with Fortune about Marvel video games and the impact digital is having on the comic book industry.

How do you feel digital comics will change the print comic book business?

It may be that comic books eventually go the way of horses and carriages. It may be that digital comics become the new thing. I don’t know. I do know that people enjoy reading a comic book and saving it and collecting the comics and sharing them and trading them with friends. That may be something you can’t do as easily with digital comics, so it may be there’ll always be a market for the regular comic book.

What do you like about print in this digital age?

There’s something nice about having something you can read it at your own pace, look at the pictures, save it, collect them, you can go back and read them again. There’s something that feels nice about holding a comic book.

What affect will the Lego Marvel’s Avengers video game have on attracting younger fans to the films and comics?

Kids love playing these games, and the characters are so colorful and so unusual that the kids really enjoy playing with them. And then they become interested in the characters and they want to see the movies. Although, most of the people who play the games are already fans. In fact, most every young person is a fan by now.

Do you feel the Marvel games have brought in more fans than the TV shows and the movies at this point?

Absolutely, because people love playing video games. It’s not just watching entertainment, but you’re part of the entertainment. People love to be doing things.

What’s it like getting to do these video game cameos in addition to your film and television cameos?

I’m excited about it. I mean, I’m thrilled. Years ago, I never thought that people would be making figures of me in different versions, let alone video games. For this game, I have different Iron Man suits, including the Iron Stan Suit, which is a bit of a throwback, and the Stan-Buster suit, which has an over-sized pencil on top, a desk lamp, a coffee mug, and a typewriter.

What has YouTube and World of Superheroes opened up for aspiring comic book creators?

Technology is fantastic. Fans are now becoming their own comic book writers and creators, and I think that’s wonderful.

What are your thoughts on how the comic book industry has evolved in recent years with Hollywood?

The comic book industry has turned into this wellspring for all these movies. They’re all based on the comic books, so the movies have made the comic books much more valuable and more respected because people go to see Marvel’s Avengers: Age of Ultron and then they realize there are Avengers comics, and some of them start reading the comics. The movies help the sales of the comics. The comics, of course, help the movies because all the comic fans who want to see the movies.

What do you feel is the appeal of these movies?

The amazing thing about it is these movies seem to appeal to young people, to old people, and to people all over the world. They’re as popular in China and Latin America as they are here, and all over. That’s really amazing, and very gratifying.

Are there any other Marvel characters or comic book characters that you think will have success as movies?

Oh yeah, all of them. I think the Black Panther will do well. I think The Inhumans will do fantastically. I think that Doctor Strange will do well. There may be others being planned that I don’t even know about.

What are your thoughts on the future of Fantastic Four after the most recent movie failed to become a blockbuster?

The Fantastic Four are great characters. If the movie sales were slightly disappointing, the next movie will be better, and will do better. The books will do better. You can’t kill a good comic book series.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more Fortune coverage of Lego, watch this video:

About the Author
By John Gaudiosi
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Samsung, SK reportedly to invest $1.3 trillion over 10 years
AIChips
Samsung, SK reportedly to invest $1.3 trillion over 10 years
By Shinhye Kang, Seyoon Kim and BloombergJune 28, 2026
6 hours ago
Big-budget ‘Supergirl’ is among DC Studios’ worst flops for an opening weekend and was reportedly trimmed significantly after test screenings
Arts & EntertainmentMovies
Big-budget ‘Supergirl’ is among DC Studios’ worst flops for an opening weekend and was reportedly trimmed significantly after test screenings
By Jake Coyle and The Associated PressJune 28, 2026
8 hours ago
green
RetailWorld Cup
France wearing green for the Statue of Liberty: inside the unusual interpretation of ‘national pride’ that makes World Cup jerseys
By Claire Rush and The Associated PressJune 28, 2026
13 hours ago
One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process
AIhomebuying
One in three Gen Zers is letting AI do their homebuying homework, but they still trust realtors with the closing process
By Marco Quiroz-GutierrezJune 28, 2026
13 hours ago
NASA plans daring robotic rescue mission to prevent an aging space telescope from falling back to Earth, and the legendary Hubble could be next
InnovationNASA
NASA plans daring robotic rescue mission to prevent an aging space telescope from falling back to Earth, and the legendary Hubble could be next
By Marcia Dunn and The Associated PressJune 28, 2026
15 hours ago
Sofia
CommentaryLeadership
This CEO became 3x more productive with AI. Then she read what her daughter wrote about it at Dartmouth
By Maria Colacurcio and Sofia FreiJune 28, 2026
17 hours ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
19 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
23 hours ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
18 hours ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.