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Retail

Hershey’s Kisses are changing in a big way

By
Ben Geier
Ben Geier
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By
Ben Geier
Ben Geier
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October 20, 2015, 9:52 AM ET
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All you chocoholics out there, get ready: Hershey’s is coming out with a new double-sized kiss for all of your sweet treat needs.

The new candies are called Hershey’s Kisses Deluxe, reports USA Today. Each confection comes with a hazelnut in the center and has chocolate with crisped rice.

Hershey’s executives told USA Today that this was the most innovative product Hershey has put out since it introduced Kisses with Almonds years ago. There have been plenty of smaller product launches in the interim, including, of course, Pumpkin Spice Kisses available for the fall season.

The product will be sold through Valentines Day. It will retail in packages of three for $1 or four for $1.29, plus larger gift boxes.

Hershey’s had more than $7.4 billion in sales last year.

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