Starbucks has a secret society for the pumpkin spice latte
The pumpkin spice latte obsession has reached fever pitch as the drink’s devoted clientele pull out their sweaters and reach for Starbucks’ fall-themed cups. The drink has also taken on a mind of its own this year with a Twitter account–and now an all-new mysterious club called the Orange Sleeve Society.
Members of the secret, somewhat exclusive club received a knit coozy sleeve in bright orange with “Team PSL” written around the girth in white. Now Starbucks (SBUX) PSL devotees can ditch those pedestrian cardboard sleeves for a mark of distinction as one of the initiated.
Inductees to the Orange Sleeve Society have been tweeting their items, and it looks like you can send a club invitation to a PSL lover in your life (and join up yourself).