Facebook’s new videos are like nothing you’ve ever seen
Facebook is working with its virtual reality branch Oculus to bring 360-degree videos to your News Feed.
“Our goal at Facebook is to connect you with the people and things that matter, every single day. Over time, we’ve seen that people enjoy more immersive content in their News Feeds,” the company said in a blog post. “This is one reason video has been so successful on Facebook, and we’re excited to take it a step further with 360 video.”
By grabbing and clicking your cursor on the video, or tilting the screen on desktop or mobile, you can interact with the video to provide an enhanced viewing experience, according to the company.
Facebook (FB) has partnered with Star Wars, Discover (DFS), GoPro (GPRO), LeBron James, Saturday Night Live, and VICE on launch to provide the new videos.
“There’s also a whole world of video creators and storytellers who are at the cutting edge of exploring this medium, and over the coming days they too will be able to upload their 360 videos to Facebook,” the social media network said. “We’re excited to see more innovative and compelling 360 videos being shared from these publishers.”
For more on Facebook, watch this Fortune video: