Bloomberg and Twitter have announced an expanded partnership in which the social media service provides financial tweets and data for use on Bloomberg Terminals. The tweets will come paired with sentiment analytics as well.
“Our customers have told us that Twitter helps them uncover early trends, breaking news, and sentiment shifts, which may be indicative of changing market conditions,” said Ben Macdonald, Global Head of Product at Bloomberg, in a statement.. “By incorporating real-time information from Twitter into our customers’ workflow, Bloomberg makes this data accessible and discoverable so that our clients can react quickly to important news and trends.”
“Twitter, for us, is an irreplaceable tool given the market impact it has along with the valuable information it can convey,” said Dave Greenberger, a trader with Quad Capital, in a statement. “It is a treasure trove of nuggets to be found if one knows where to search. Bloomberg significantly helps streamline this process and offers a springboard into the rich content that Twitter offers.”
The new agreement will allow Bloomberg to offer its customers a live feed of curated tweets, alerts on activity that could signal a spike or other important chatter, historical graphing and sentiment analysis.
The company first integrated tweets in 2013, according to the announcement’s press release. Tweets will be curated by Bloomberg editorial staff.
The Bloomberg Terminal is about to face some stiff competition, like the Goldman Sachs-backed Symphony, which came online this week.