Facebook has long been adding features to help business and organizations get more sales and interactions from the social network’s users, and now it’s added one for non-profits.
As part of its call-to-action buttons for ads, Facebook added a “donate now” button for non-profits, according to a post on Monday. When creating ads, businesses can choose to add a button allowing users to quickly purchase an item, download an app, sign up for a service, and so on.
When a user clicks on the button, they’re first notified that the non-profit isn’t affiliated or endorsed by Facebook, before being taken to the organization’s site where they can complete their donation, as TechCrunch notes.
Facebook first rolled out this feature with a few select non-profit partners in 2013, but it’s now expanding access to it. For those partners, Facebook added some additional integrations, like letting users put in their credit card information directly on Facebook.