This is the day Starbucks pumpkin spice latte will hit stores
Labor Day, which falls on Monday, Sept. 7, is already a national holiday. But for Starbucks (SBUX) fans out there, Sept. 8 might as well be one, too. That’s because that Tuesday is the national release of the coffee chain’s wildly popular Pumpkin Spice Latte, according to NBC.
There will reportedly be “early access” for certain customers, according to the NBC report, citing staff members.
Love it or hate it, or love to hate it, the latte has been a boon for Starbucks sales. But this latte won’t be like those consumed in years past. In fact, as Fortune recently wrote, the beverage has a new recipe that includes real pumpkin and no caramel coloring.
“After hearing from customers and partners about ingredients, we took another look at this beverage and why we created it so many years ago,” wrote Peter Dukes, director of espresso Americas for Starbucks, in a blog post. The prior version was made with “warm fall spices with delicious flavor of pumpkin pie,” he wrote.
According to NBC:
In the past, Starbucks has granted early access based on rewards status or completion of an online scavenger hunt. In previous years, certain cities have gotten it earlier after residents placed the most votes to get them ahead of the rest of the nation.
This timeline is a shift of a more than a week from last year’s early access date of August 26 and later than last year’s nationwide launch of Sept. 2. Labor Day, which is traditionally a harbinger of autumn activities, also falls later this year. Like last year, PSL’s official launch is slated for the day after the holiday.