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Anti-Apple marketing, Gangnam style

August 21, 2015, 3:44 PM UTC
Source: Samsung

You can say a lot of things about iPhone owners, but fickle is not one of them (see CLSA charts below).

With iPhone satisfaction hovering around 99% and Android-to-iPhone switching rates at an all-time high, we don’t expect Samsung to get a lot of traction out of what it’s pitching as the Ultimate Test Drive.

iPhone customers in the U.S. willing to part with a $1 and their contact info can get 30-days free use of a top-of-the-line Samsung smartphone (plus mobile access through the carrier of their choice).

If they like it (or forget to return it), they get to pay full price for a new Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note5 or Galaxy 6.

Ultimate mental breakdown, is more like it,” snarks the MacDailyNews, a not-entirely impartial observer. “This is like Kia Motors offering BMW drivers 30 days of driving hell. No takers among the sane.”

Below: The latest Asian switching rates.


Click to enlarge.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at or subscribe via his RSS feed.