This is an iPhone
And this is Apple Pay
Which lets you shop
In a faster, simpler way.
For groceries
And kicks
Toys
And your lunchtime fix.
Its safer than a credit card
And keeps your info yours
And you can already use it
In one million stores.
Debuted Thursday night on YouTube and prime time TV. Could they make it any simpler?
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.
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