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1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

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Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
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Amazon’s top-selling book will put your kid to sleep in minutes

By
Jonathan Chew
Jonathan Chew
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By
Jonathan Chew
Jonathan Chew
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August 19, 2015, 12:31 PM ET
"The Rabbit Who Wants to Fall Asleep", a bedtime book written by a Swedish psychologist, is topping Amazon's best-seller list.
"The Rabbit Who Wants to Fall Asleep", a bedtime book written by a Swedish psychologist, is topping Amazon's best-seller list.Amazon

A book that promises to make children fall asleep in minutes has topped Amazon’s best-seller list.

The Rabbit Who Wants To Fall Asleep is a 22-page tale of Roger the Rabbit, who is trying to catch up on his sleep. Roger enlists the help of friends Sleep Snail and Uncle Yawn. The focus of the tome is to use meandering sentence structure and specific words to induce kids into a hazy stupor. One such example:

Think slowly, breath slowly and calm, slow and calm’ and ‘let your whole body be heavy, so heavy it feels like it falls… just like a leaf, that falls down, slowly down, down… Your eyelids are so heavy.

The book was written by Swedish author and psychologist Carl-Johan Forssen Ehrlin. He recommends parents read the story methodically, and to even yawn while reading it. Children will mimic their parent’s behavior and end up quiet and napping in no time. “It’s the verbal equivalent of rocking your child to sleep,” Ehrlin told The Express.

Parents who have bought the book are posting rave reviews on Amazon (AMZN).

“I’m actually speechless,” one parent wrote on the site, “I’m sat here waiting for someone to pinch me. Bedtime just went from take 2-3 hours to taking 12 mins. We made it to the middle of page 2.”

“It feels almost like a guided meditation,” wrote another happy parent.

Ehrlin is the first independent publisher to top Amazon’s best-seller list. You can also get a free e-book version at Ehrlin’s website.

About the Author
By Jonathan Chew
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