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Danica Patrick announces her new sponsor

2014 NASCAR Media Day2014 NASCAR Media Day
NASCAR Sprint Cup Series driver Danica Patrick speaks to the media during the 2014 NASCAR Media Day at Daytona International Speedway on February 13, 2014.Photograph by Patrick Smith — NASCAR via Getty Images

NASCAR racer Danica Patrick has a new sponsor — Nature’s Bakery, a company that makes fig bars.

When GoDaddy, Patrick’s previous sponsor, announced that it was ending its sponsorship, Patrick’s future with Stewart-Haas racing was uncertain, USA Today reports. Nature’s Bakery saved her by signing on as a sponsor.

The company is a surprising choice, considering its small size. They have about 400 employees and have only been going since 2010. But co-founder Dave Marson claims, “We’re not as small as you think. We’re a global brand. We produced over 600 million fig bars this year, so we’re big enough to handle it.” Marson told USA Today that the company has a five-year plan for substantial growth, and he hopes Patrick and Stewart-Haas Racing will be able to help with that.

Patrick and Nature’s Bakery were brought together by Haas Automation, a company owned by Gene Haas, co-owner of Stewart-Haas Racing. Nature’s Bakery buys tools from Haas’ company and was connected to Patrick through one of his sales representatives.

Patrick and Nature’s Bakery both believe it’s a good fit. The racer says that the company “lines up perfectly” with her own health-conscious lifestyle. During the press conference she said, “Authenticity is hard to come by, but recognized. And I think people are going to recognize its authenticity as we go along.”