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The Broadsheet: August 6th

Good morning, Broadsheet readers! Female showrunners are breaking rules in Tinseltown, Ronda Rousey pulled in a fortune during her 34-second fight, and Chelsea Clinton gets the royal treatment. Have a fantastic Thursday.

EVERYONE’S TALKING

American royalty? While Chelsea Clinton hasn’t always embraced the spotlight, she seems to have become more comfortable in her role as family ambassador. Now, the Washington Post calls her “polished, practiced and private…the closest thing America has to a princess.”  Washington Post

ALSO IN THE HEADLINES

Fast money. UFC fighter Ronda Rousey made more money in 34 seconds than many of us will make in our entire lives. So, just how big was her payday last Saturday? Fortune‘s Valentina Zarya does the math. Fortune

Oreo activism. Activist investor William Ackman has built a $5.5 billion stake in Mondelez International, maker of Oreo cookies and Ritz crackers. Ackman wants the company, which is led by CEO Irene Rosenfeld, to cut costs and grow faster or sell itself to a rival such as the newly formed Kraft Heinz.  Wall Street Journal

• Tina’s the boss. Have you been following the excellent “She’s the Boss” series in New York Magazine? This one comes from Tina Brown, who talks about why she left the New Yorker, how she got over her self-consciousness, and why being a woman is “a Trojan horse for disarming male interview subjects.” New York Magazine

• They run things. This Variety cover story looks at how a new generation of female showrunners such as Jenji Kohan, Shonda Rhimes and Michelle Ashford are breaking the old rules about how to make it in TV. Variety

• Microsoft moms. On the heels of Netflix’s decision to offer parents unlimited leave within the first year of having a child, Microsoft has updated its policy to provide 12 paid weeks for all parents and a total of 20 weeks paid for birth moms. Fortune

• Unlimited issues. Speaking of that new Netflix policy, “unlimited” benefits may not be as great as they sound. Research has shown that such open-ended policies often leave workers confused and concerned that taking too much time may hurt their careers.  Fortune

• Study guide. New research identifies 29 fields in which recent female college grads earn as much or more than their male counterparts. So, if you know a young woman still settling on her major, you may want to steer her toward engineering, art history or business analytics. See the full list here. NY Fed

MOVERS AND SHAKERS: Cars.com appointed Colette LaForce, the former CMO of chipmaker AMD, to be its new CMO. Starwood Retail Partners named Angela Aman CFO. She had been CFO and treasurer of Retail Properties of America. eBay promoted Kristen Yetto to SVP and Chief People Officer.

IN CASE YOU MISSED IT

• The Uber of fertility? With fertility-related businesses expected to grow into a $21.6 billion global market by 2020, it’s no surprise that a growing number of tech startups are trying to make it cheaper and easier for people to have children. While no company has yet emerged as a clear market leader, Fortune takes a look at some of the strongest contenders. Fortune

• A cosmetics conspiracy? Women who wear makeup earn more and are treated better. But is that worth spending an average of two weeks per year applying it and $15,000 (over your lifetime) buying it? The Atlantic

• Money talk. The votes are in, and the woman Americans most want to replace Alexander Hamilton on the redesigned $10 bill is… drumroll, please… Eleanor Roosevelt. The former First Lady won 27% of the votes, with Harriet Tubman and Sacagawea following in second and third place, respectively.  Fortune

Barra looks like an engineer. The latest woman to take up the #ILookLikeAnEngineer hashtag? GM CEO Mary Barra, who got her start with a degree in electrical engineering from the General Motors Institute, now Kettering University.  Fortune

• Where are the women? A disturbing new report finds that from 2007 to 2014, women made up just 30% of speaking or named characters in the 100 top-grossing fictional films in the U.S. As film critic Manohla Dargis puts it, “For every 2.3 male characters who say ‘Dude,’ there is just one woman saying ‘Hello?!'” New York Times

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ON MY RADAR

Tyra Banks’ Top Model has become driven by branding and social media, diluting the fantasy world fans came to love  The Atlantic

Nicki Minaj is getting her own video game  The Verge

Caitlyn Jenner’s show loses half its audience  EW

Women’s tennis to experiment with courtside iPads  Fortune

QUOTE

I believe this: You just do it. You force yourself to get up. You force yourself to put one foot before the other, and goddamn it, you refuse to let it get to you. You fight. You cry. You curse. Then you go about your business of living.

Marilyn Monroe, from her autobiography, <em>My Story</em>. Yesterday was the anniversary of her 1962 death.