Finally you can buy stuff directly from your TV

By Benjamin SnyderManaging Editor
Benjamin SnyderManaging Editor

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

Photograph by David Becker - Getty Images

Samsung Pay now makes it possible to order items directly from the television.

The Korean company supports the ability for consumers to buy apps, download in-app purchases, books and movies. The catch? You need to own one of its smart TVs to make the purchases, according to Engadget.

That means you also need a Samsung account. Once you hook up a credit card or PayPal account, only a four-digit PIN number stand between you and endless purchasing power through the television.

There’s another minor catch. The feature is available only with 2014 and 2015 models of Samsung’s smart TVs, according to the publication.