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Microsoft out-hypes itself with a Windows 10 music video

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A man shows Microsoft's Windows 10 operating system at the CeBIT technology fair in Hanover. Photograph by Tobias Schwarz — AFP/Getty Images

The Windows 10 hype machine has kicked into overdrive.

In celebration of the software update — which introduces a retooled interface, more built-in apps, and a Siri-like Cortana assistant — Microsoft (MSFT) has released a music video on YouTube.

The video mentions none of the new software’s features, instead opting for extreme simplicity.

A Windows logo, created by conceptual visual artist GMUNK, shimmers for one-and-a-half minutes set to music from electronic duo Odesza. The video is capped off with a blue screen that instructs viewers to “do great things.” That is, apparently, what users of Microsoft 10 can do once they get their hands on the update.

The new update has already begun downloading on some computers in preparation for its release Tuesday evening, at 9 p.m. PT and midnight ET. Windows 7 and Windows 8 users qualify for a free download of the update.

[youtube https://www.youtube.com/watch?v=HNwnz0IIsJE]

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