Artificial IntelligenceCryptocurrencyMetaverseCybersecurityTech Forward

This is Amazon’s latest big move to get you hooked on Prime

July 22, 2015, 3:33 PM UTC
Amazon's Prime logo is displayed on computer screens.
Photograph by Daniel Acker—Bloomberg via Getty Images

As the fanfare surrounding Amazon Prime Day dies down, there’s more news from the e-commerce giant that may have gone unnoticed: It’s been quietly offering a credit card that gives Prime owners 5% credit back on their Amazon purchases.

Called the Amazon Prime Store Card, the card was apparently first launched in March. But Re/code reported Amazon hasn’t been heavily promoting the card, which could get more shoppers to sign up for Amazon’s $99/year Prime service. Prime membership also offers other benefits, like free two-day shipping and more.

Amazon’s card may also be a jab at Target, which offers the REDcard that gives consumers 5% back when shopping on

“While others may try and replicate parts of this offering,” Target told Re/code, “we think REDcard paired with exclusive, only-at-Target merchandise and great prices on everyday essentials is an unbeatable value proposition.”