• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
electronic waste

Phoenix’s $13 million plan to turn trash into cash

By
Colleen Kane
Colleen Kane
Down Arrow Button Icon
By
Colleen Kane
Colleen Kane
Down Arrow Button Icon
July 16, 2015, 6:00 AM ET
Courtesy of the City of Phoenix
Add Fortune on Google for similar content.

The city of Phoenix intends to divert 40% of its waste away from the landfill by 2020, and officials are putting $13 million where their mouth is. The city created its Reimagine Phoenix initiative in partnership with Arizona State University to develop economic activity using what residents are putting in their trash bins. Ground zero for it all is an 80-acre research innovation campus and business incubator adjacent to the city’s landfill, transfer station, and recycling facilities.

“In Phoenix, land is cheap. We probably have enough [landfill] space for 100-plus years, said director of Phoenix Public Works John Trujillo. “The issue is, we want to do the right thing and we want to minimize the impact on future generations.”

“We don’t want to get to that point 50 years down when there is a problem,” said Trujillo. “Our population is projected to almost double by 2050 in this region. Our goal is to create this circular economy so instead of sending our garbage to the landfill and our recycling to China, we want to create our own economy right here. Why not ship it next door to the campus and create a product?”

Reimagine Phoenix put out a call in March for market-ready ideas in categories of manufacturing, waste-to-liquid fuel, waste-to-gaseous fuel, waste-to-electricity, and they also welcomed startup and emerging technologies and anything else that innovators might throw their way. It drew 118 responses from in state and nationally as well as eight international profiles.

Among the innovations submitted are plans for repurposing construction debris, glass, organic matter, and food waste into new construction and road materials, as well as into fuels and electric power. Others call for producing crude oil from plastics and algae, transforming food waste into animal feed, and new recycling programs for textiles, furniture, packing material and more.

Once approved, market-ready businesses will be offered land on the innovation campus at very low lease rates, and emerging technologies that are still in development will be offered lab and office space in the incubator building, which will also serve as headquarters for Phoenix’s collaboration with ASU, Resource Innovations and Solutions Network (RISN). The city will provide the roads and infrastructure for the occupants on the campus.

Since those contenders won’t be fully sorted through and decided upon until the fall, Trujillo said he wanted to get started earlier with some short-term wins. The city issued a Transforming Trash into Resources Request for Proposals, offering up as supplies some of the worst offending categories in the landfill: batteries, carpeting, residential food waste, furniture, latex paint, and palm fronds (palm tree trimmings are “a problem child” for Phoenix) in hopes of immediate diversion from the landfill.

Three proposals were selected to go under contract in the fall. One will divert an estimated 540 tons of carpeting and carpet foam annually, to be transformed by Planet Recycling into new carpeting, foam, and insulation. For another, Goodwill of Central Arizona will collect an estimated 1,400 tons annually of mattresses to break down and sell the components–wood, steel, foam, and fabric–to be reused. The third project involves composting residential food waste before it reaches transfer stations.

In Phoenix, recycling is not mandatory, but Trujillo says about 81% of residents are recycling “one way or another” now.

“We did a waste characterization study,” Trujillo said. “Fifty percent of residential waste was compostable materials.” And so a composting system is also being designed and will be constructed by end of summer 2016. “We’re projected to have a 20% diversion rate now,” Trujillo said. The planned measures will add to that, bringing Phoenix further on its way to 40 by 2020.

 

About the Author
By Colleen Kane
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
InnovationBill Ackman
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
By Jeff John RobertsJuly 21, 2026
1 hour ago
Kid watching social media
PoliticsSocial Media
France adopts bill to ban kids under 15 from using social media
By The Associated PressJuly 21, 2026
1 hour ago
Jamie Dimon says insecurity, not ego, is what destroys the careers of top CEOs
C-SuiteJamie Dimon
Jamie Dimon says insecurity, not ego, is what destroys the careers of top CEOs
By Marco Quiroz-GutierrezJuly 21, 2026
2 hours ago
Christopher Nolan interacts with fans at Odyssey premier
Arts & EntertainmentHollywood
‘He’s an analog man in a digital AI world’: Nolan’s ‘The Odyssey’ made back its $250M budget in 3 days without industrywide AI cost cutting
By Mia OsmonbekovJuly 21, 2026
2 hours ago
Google DeepMind CEO Demis Hassabis
AIEye on AI
A FINRA for AI? The idea from Google DeepMind CEO Demis Hassabis is gaining momentum. But is it any good?
By Jeremy KahnJuly 21, 2026
2 hours ago
Two students stand next to each other and look at the papers they are holding.
AIEducation
Study finds AI boosted homework scores 18%—then tanked exam results 20%
By Sasha RogelbergJuly 21, 2026
3 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.