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PBR returns home to Milkwaukee to make craft beers

Pabst Beer Sold To Russian Company, Oasis BeveragesPabst Beer Sold To Russian Company, Oasis Beverages
A six pack of Pabst Blue Ribbon beer sits on a shelf at a convenience store on September 22, 2014 in San Francisco, California. Photograph by Justin Sullivan — Getty Images

The Pabst Brewing Company, which was started in Milwaukee, Wis. in 1844, will be making its way home next year for a new project after the brewery closed shop in its hometown in 1996 following an ownership change.

Pabst, which is owned by Blue Ribbon Intermediate Holdings and headquartered in Los Angeles, will open a new microbrewery and tasting room in its original complex in Milwaukee, a Methodist church that the company first bought in the 1890s. The Pabst sign has officially been lit at its old brewery complex for the first time in almost 30 years.

“This is really where we should be. We’re a brewer and we need to start making beer and making some of these amazing recipes we have in our archive,” said Pabst Brewing CEO Eugene Kashper in a press conference Wednesday. “There’s no better place to do it than here at the Milwaukee brewery.”

Kashper said there are more than 50 different kinds of beers they can experiment with from old recipes originally developed by Pabst founders Jacob Best and Frederick Pabst.