The American Heart Association has taken a new tack to educate the public about cardiovascular health — and it has turned to comedian Nick Offerman for help.
The campaign, which is in partnership with the website Funny or Die, reveals the ‘natural’ source of kids’ school lunches these days: “French fries are practically salad, which is why I like mine with ranch,” said Offerman at one point in the video.
Big brands and startups have been testing the native advertising waters for a while now. These ads — which match the form and function of the website where it appears — blend into other content on targeted sites, making it more likely that viewers or readers will click on them. (There’s certainly been some backlash on the medium in the journalism world.) It’s no surprise that public-health advocates are also turning to native ads to get their messages across.
Watch the full clip here.