Look who bought the first Apple Watches
Ben Bajarin mentioned on last Friday’s Techpinions podcast that he’s been learning a lot about the Apple Watch market—and, by extension, the wearable computer market—by monitoring a panel of early Watch adopters.
We asked him for sneak peek and got the attached chart. It’s from Wristly, the survey outfit he’s working with.
Wristly has assembled what it calls the “largest independent community of Apple Watch owners.” Wristly members get, in return for answering five questions a week, weekly reports on how well or badly the device is serving their collective needs. (To join, click here.)
What’s striking about this bar chart is the size of that orange bar. More than half of the earliest Watch adopters were neither developers, insiders, reporters or Apple investors, but simply keen users.
“I don’t have any hard data,” says Bajarin, “but I’d imagine this product got more non-early adopters to buy in the launch quarter than any other product.”
Wristly’s panel has now grown to over 1,000. In his next report, Bajarin promises some surprising results about what Tim Cook considers the most important metric of all: “customer sat.”