A strike of London’s Underground workers Thursday led to Uber, maybe unsurprisingly, tripling its fares due to high demand.
The ride-sharing service’s surge pricing kicked in during the strike, going as high as three times the typical fare for a ride.
Uber defended the London price hikes, saying its pricing policy is fully transparent.
“Drivers work on the Uber platform on a completely flexible basis, as much or as little as they want,” Uber said in a statement to Quartz. “During times of peak demand … fares increase temporarily to incentivise more drivers to work on the platform.”
Still, those on social media were quick to complain about the incident.
https://twitter.com/MakeupbyMikey/status/619030212240609280/photo/1
Disappointed with the @UberUK price surge during the #TubeStrike #playnice #uber – shortsighted strategy in place there!
— Emma McGowan (@Emm_McG) July 9, 2015
To help with transportation in the city, London made additional buses, bicycles, and riverboats available, Quartz reported. About 4 million take the Underground in London each day, CNN said.
In the past, Uber has suspended surge pricing for certain events, including a New York City blizzard in January.
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