Earlier this week, AOL (AOL) and Microsoft (MSFT) struck a deal involving search and display advertising. Ross Levinsohn, the one-time interim CEO at Yahoo (YHOO), thinks his former company should be thinking like AOL — and wishes it had when he was in charge three years ago.
Levinsohn said on LinkedIn that “had we combined Yahoo inventory with MSFT inventory, it would have had significant impact in the market,” according to Business Insider.
He also noted that it was good for Bing, Microsoft’s search engine, since it will get play across the AOL ecosystem.